Our average client makes $10,333 in their first 31 days working with us 👇
Attention Appalachian Businesses!
Finally! You can get attention on social media by working with a local video pro.
The Done-For-You Video and Ad System That Puts Your Business In Front of the Right People in Your Market Every Single Day Without the Wasted Spend, the Content That Goes Nowhere, and the Trial and Error That Eats Up Time You Don't Have – Built on the Proven Reach, Captivate and Grow™ Method
Not much of a reader? Here is a video walkthrough for you!
Need to talk to Joe first? No problem.
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Once we implemented this almost backwards system into our Business...
Sales were through the roof 🤯
Introducing...The Most Comprehensive Program To Take Your Video Business To 6-Figures.
The 6 Figure Mindset
Having the right mindset is arguably the most important part of growing as a filmmaker and entrepreneur.
It's what either propels you forward, or hold you back. We'll teach you the exact mindset we used to grow a 6-Figure Video Business
Business Fundamentals
If your business isn't structured the right way, you won't be able to grow effectively or efficiently.
We'll show you exactly how to structure a 6-Figure Video Business, even if you're starting from zero.
Finding High Ticket Video Clients (Organic + Paid)
We have over 10+ Different Strategies inside the full program to find and prospect for new clients utilizes every single platform (Facebook, Instagram, Google, LinkedIn, etc.)
We'll teach you exactly how to approach and find commercial video clients 100% online without using outdated methods like relying on referrals or going to boring networking events (yawn).
Setting Up An Automated System For Leads
We also have a completely automated system for getting clients (as referred to in our training above) to help you scale your business efficiently and effortlessly.
No more "hope and pray" marketing.
Discovery Meeting + Sales Meeting Workflow + Closing Deals
Arguably the most important part of growing a video business is sales.
If you don't know how to sell your beautiful work, you'll always be stuck in your business.
We have full workflows built out for our Discovery Meetings and Sales Meetings. We also have a proprietary way of pitching and closing clients.
Entire Database of Proposals, Contracts, Pitch Decks, and More
You also get access to an entire database of over 400+ Proposals, Contracts, Pitch Decks, and everything else we've used to build our 6-Figure Production Company.
Offer & Distribution: Video Strategy
We'll help you nail your offer so you can charge the highest possible price for your videos and video strategies.
Not just another pretty video, a system of videos that help your clients grow and in turn, help you grow.
Pricing, Payments, and Retainers
We'll show you exactly how to structure client payments, how much to charge, how to charge it, and most importantly how to get retainers with clients so you can grow to 6-Figures within weeks.
Strategic Content Creation
Pretty videos are just that...Pretty
We focus on helping you create content that gets RESULTS.
And how to use that in a strategy for both you and your clients so you can increase sales.
Converting Video Blueprint
We'll show you exactly how to create videos that convert and drive traffic to both your business and your client's businesses.
If you can help your clients drive profitable traffic, you can ultimately charge whatever you want.
Weekly Direct Mentorship and Coaching Sessions
This is NOT a course. Courses are something that people stick you in and wish you luck.
This is a Full Coaching Program with direct mentorship and coaching to keep you accountable and get you to 6-Figures in your video business as fast as humanly possible.
If you wanted to fly a plane, you wouldn't buy a "course" or read a book. You'd pay someone who's already flown planes to teach you, right?
So why would you treat your business any differently?
We provide full support and mentorship unlike any other program on the market.
The RCG Business Accelerator Install™
You've built something worth talking about.
You've got a business that delivers.
You've got customers who come back, refer their friends, and genuinely love what you do.
And honestly…
…you've probably been meaning to do more with video and social media for a while now.
Not because what you're doing isn't good enough.
Because getting in front of the right people consistently, with the right message, on the right platform, is a whole other job on top of the one you're already doing.
So it falls to the back burner.
…weeks go by
…nothing goes out
…and the businesses that figure this out first are the ones pulling ahead
The reality of what is happening right now is that Attention has shifted.
The way people find businesses, trust businesses, and decide who to hire has fundamentally changed.
The businesses winning today are not necessarily the best ones in town.
They are the ones showing up in front of the right people, every single day, with content that makes people stop, watch, and reach out.
That is exactly what the Reach, Captivate and Grow™ method is built to do.
And The RCG Business Accelerator Install™ is how we put that system to work for your business, completely done for you, start to finish.
This is who this is for:
This is for you if:
You're a Appalachia business owner who knows you should be running ads but have never pulled the trigger
You've tried boosting posts before and got nothing meaningful back from it
You're spending money on a website, a logo, or a social media presence but still not seeing new clients come in consistently
You know video works, you've seen it work for others, you just haven't had the right system or the right person to help you do it properly
You want something that goes beyond organic reach and actually puts your business in front of buyers on purpose
You're ready to invest in something that produces a measurable return, not just likes and views
This is NOT for you if:
You're not willing to show up on camera ( or team member) or participate in the production process at all
You're looking for a viral moment rather than a consistent, reliable lead flow
You're not open to putting any budget behind running ads
Here's what we install in your business:
1. The Commercial Build™
Before a single dollar goes toward ads, we make sure the content is built to convert.
We script, shoot, and edit two core video commercials for your business.
Each commercial gets three different hooks, meaning three different ways to grab attention in the first three seconds depending on who is watching.
Two core commercials plus three hooks equals six total ad variants ready to run.
This is not content for content’s sake.
Every script is built around the Reach, Captivate and Grow™ method.
Every word is chosen to reach the right person, captivate their attention, and move them toward becoming a customer.
Most businesses in your market are not doing this at all. That alone puts you ahead.
2. The Targeting Strategy™
A great commercial that lands in front of the wrong people is still a missed opportunity.
Before anything goes live we map out exactly who your ideal customer is, what they respond to, where they spend their time on Meta, and what they need to see before they are ready to reach out.
From there we build the full campaign structure, the right audiences, the right placements, and the right daily budget so every dollar you put in is working as hard as possible.
In most markets, the businesses that figure out targeting first own the category.
Everyone else is just spending money hoping something sticks.
3. The Meta Ad Launch™
This is where your business starts showing up everywhere your ideal customer is.
Your commercials go live on Meta with the full targeting structure behind them.
Your brand starts appearing in feeds, in stories, and in between content that your ideal customer is already consuming every single day.
Not once in a while. Not when the algorithm feels like it.
Consistently, on purpose, in front of the right people.
Over time that consistency does something powerful.
People start recognizing your brand before they ever reach out.
They have seen you enough times that by the time they contact you, the trust is already there.
That is what paid distribution does that organic posting simply cannot replicate on its own.
Timeline
Phase 1: Days 1-10: The Commercial Build We kick off with a strategy session to map your messaging using the Reach, Captivate and Grow™ framework. Commercials are scripted, filmed, and edited. All six ad variants are delivered and ready to launch.
Phase 2: Days 10-20: Targeting Strategy and Campaign Setup Ideal customer profile locked in. Ad account set up or optimized. Audiences, placements, and budget structure fully built out and staged. Everything is ready to go live.
Phase 3: Days 20 onward: Launch and Manage Ads go live and your business starts showing up in front of your ideal customer consistently. From here the campaign runs, results come in, and the level of ongoing management and optimization continues based on your tier.
Pick Your Package
Tier 1: The Ignition Kit™
We make your commercials, hand you everything you need, and show you exactly how to launch and run your own ads.
$2,500
What you get:
2 professionally scripted, filmed, and edited video commercials built on the RCG™ method
3 hooks per commercial, giving you 6 total ad variants ready to run
Full targeting strategy and ideal customer profile mapped out
Step-by-step video walkthroughs guiding you through your ad account setup, campaign structure, and launch
The RCG Business Accelerator Workbook™: Joe’s complete Marketing 101, Video 101, and Meta Setup 101 framework so you understand exactly what you are doing and why
The audiobook: all 3 chapters so you can consume the methodology on your own time
30 days of private support from Joe while you run your campaign
Delivery Promise: All commercials delivered and your campaign guidance fully in hand within 20 days of onboarding.
Best for: Business owners who want professional video commercials and everything they need to launch confidently, and are comfortable managing their own campaign day to day with Joe in their corner.
Tier 2: The Captivate Sprint™
We make your commercials AND run your entire Meta ad campaign for 30 days. You focus on your business. We handle everything else.
$5,000
What you get:
Everything in The Ignition Kit™
Complete ad account setup and campaign structure built for you from scratch
Joe personally launches and manages your Meta ad campaign for 30 full days
Weekly performance reports so you always know what is working
Ongoing ad optimization throughout the 30 days, adjusting audiences, spend, and creative based on real data
Additional hook variants added mid-campaign if needed to keep things fresh
30 days of private support from Joe throughout the full campaign
Delivery Promise: Commercials live and ads actively running within 20 days of onboarding. Full 30-day campaign managed from start to finish.
Best for: Business owners who want everything built and handled for them. The commercials get made, the ad account gets set up, the campaign gets launched, and Joe manages it all while you stay focused on serving the new customers coming in.
Tier 3: The Grow Quarter™
Everything in Tier 2, locked in for a full 90 days. More data, more optimization, more results.
$9,997
What you get:
Everything in The Captivate Sprint™
Full 90-day campaign management instead of 30 days
Fresh ad creatives produced as needed throughout the campaign to keep performance strong and audiences engaged
Monthly strategy calls to review performance, adjust targeting, and plan the next phase
Priority private support from Joe for the full 90 days
Complete campaign performance report delivered at the close of the 90 days
The Promise for Tier 3: Three months of data, optimization, and iteration is where paid ads stop being an experiment and start being a system. By the end of 90 days you will know exactly what messaging converts, which audiences respond, and what your cost per lead looks like. That is an asset your business owns permanently.
ROI Guarantee: Generate new customer revenue from this campaign or we keep working with you until you do.
Best for: Business owners who are serious about building a long-term paid traffic system and want consistent, optimized results over a full quarter, not just a short sprint.
Why Now?
Appalachia is one of the most competitive markets on the East Coast.
The businesses that figure out paid ads now are building a lead generation system that compounds over time. The ones that wait are handing that ground to their competitors.
We normally charge $10,000 plus time commitment just to get started and rolling.
But the best long-term partnerships start with results first.
So we made this a no-brainer to get in.
This isn't a course.
There's no community to get lost in.
Joe personally handles every install, which means spots are genuinely limited.
Ready to Get Started?
Book your discovery call now
Step 1: Click the payment link below to lock in your spot.
Step 2: We onboard you and get your production call scheduled within 48 hours.
Step 3: Your commercials get made. Your ads go live. New customers start coming in.
[ TIER 1: The Ignition Kit™ — $997 or $350 a Week ]
[ TIER 2: The Captivate Sprint™ — $2,497 or $750 a Week ]
[ TIER 3: The Grow Quarter™ — $5,500 or $800 a Week ]
Got Questions? Better hurry!
MEET THE FOUNDER and CEO
Hey, I'm Joe!
I'm a content creator and storyteller who has worked in a variety of industries. My unique talent stack includes writing, graphic design, video production, visual effects, computer animation, web development, software development and social media.
Expertise in aligning videos with ad campaigns
Mastery of filming, sound design, editing, and animation
25+ years of crafting engaging and emotional narratives
TESTIMONIALS
What others are saying
How Almost Heaven Roofing Built Trust With Digital Video
Duncan McClung and Todd Brammer describe why Almost Heaven Roofing partnered with Joe Justice Media to build trust and get their name out in the Charleston area. They wanted people to see their roofing solutions and feel comfortable when the crew shows up at the door, especially given the stigma around contractors. Joe Justice outlines his approach: start by learning the goal, then build a plan around a branding video and a month of supporting short-form content. He handles planning, filming, direction, and posting so the client mainly shows up and answers questions. Todd and Duncan explain that video lowers barriers because it puts real faces and process on screen. They share that the consistent posts led to people recognizing them on Facebook, saying they were “everywhere,” and credit the campaign with strong business growth.
How Three Reasons Painting Earned More Calls With Video
Erik Pauley, owner of Three Reasons Painting and Restoration, explains how consistent Facebook video ads led to real-world recognition and more business, including a moment where a stranger in the Cross Lanes Sheetz called him “the painter guy” and mentioned seeing the commercials. He shares what his company does—interior and exterior painting for residential and commercial clients, plus drywall repair, wallpaper removal, and pressure washing—and that the name comes from his three sons. Pauley describes starting in the trade at 13 with his dad, who relied on word of mouth, the newspaper, and the phone book. Joe Justice, Founder and CEO of Joe Justice Media, argues that strong work can still get overlooked if customers can’t see it where they now search and decide. He outlines a process that minimizes client effort: plan topics, film on site without disrupting the crew, edit into long and short clips, post consistently, and run Meta ads with tight geographic targeting. Results get tracked through CRM and show improved Facebook metrics, with outcomes measured in calls, quotes, and booked jobs.
Ellis Insurance Uses Video to Strengthen Client Relationships Amid Business Merger
Danielle Ellis of Ellis Insurance recently undertook a significant business transition, acquiring an insurance company from its retiring owner, Mitch Smith. The merger presented both opportunities and challenges, particularly in retaining the acquired company’s customers. According to Ellis, changes of this magnitude often prompt customers to reassess their options, which can lead to potential client loss. Seeking a solution to maintain customer confidence and engagement, Ellis turned to Joe Justice, a professional video production and marketing consultant.
How Zerbe & Pence Reached More Clients with Joe Justice Media
David Pence of Zerbe & Pence explains how his law firm partnered with Joe Justice Media to reach people needing help with Social Security disability claims. After struggling to stand out in a crowded legal market, David worked with Joe to identify his exact audience and craft a focused message that connects emotionally. Joe’s team handled everything—from strategy and production to ad management and performance tracking—through a structured system called Reach, Captivate, and Grow. The result was increased website traffic, stronger engagement, and new client inquiries, with many people recognizing David from the content. David notes that without Joe’s involvement, the campaign would not have happened, describing the process as efficient and complete. Joe explains that the success comes from treating content as a continuous system, not a one-time project, refining the message each month based on what performs best.
How Video Production Transforms Live Event’s Impact
Over the summer at Sleepy Hollow Golf Club in Hurricane, West Virginia, Grace Peyton and her team from Better Homes and Gardens Real Estate Central organized a golf tournament to benefit the West Virginia State University golf team. The goal was to raise funds for a golf simulator that would allow the team to practice year-round. While the event was well-planned, Peyton faced a key challenge: how to extend the impact of the tournament beyond the attendees to reach a broader audience.