Attention Appalachian Businesses!
The Appalachian Business
Christmas Video Campaign
I will produce and launch your Appalachian business Christmas video within 21 days, done for you, guaranteed.
Not much of a reader? Here is a video walkthrough for you!
Your Business Is Already Part of the Community
You support employees and their families.
You sponsor Little League teams, contribute to local nonprofits, and show up when your community needs help.
That work matters.
But much of it happens where the public never sees it.
A sponsorship logo or a traditional advertisement can tell people your name. It rarely shows them the people, values, and impact behind the business.
Christmas gives you a natural opportunity to tell that story.
Your video can recognize the employees who carried the business through the year, show the impact you made in the community, deliver a message of appreciation, or support a direct sales campaign during the Christmas buying season.
I created The Appalachian Business Christmas Video Campaign™ to make that possible without placing another project on your team.
My team and I develop the idea, plan the production, film the story, edit the video, and help put it in front of the people you want to reach.
The campaign also gives your business an introduction to my Reach, Captivate & Grow with Video Method™ before deciding whether monthly video makes sense for 2027.
This is who this is for:
This Campaign Is for You If
You lead marketing, human resources, or executive decisions for an Appalachian business with real community impact.
You want to thank your employees in a way that feels personal and professional.
You want a Christmas message with more substance than a graphic or generic advertisement.
You want to connect a seasonal sales message to a professionally produced video campaign.
You want the strategy, filming, editing, and campaign execution handled for you.
This Campaign Is Not for You If
You are looking for a generic video template with your name placed on it.
You cannot provide access to the people, location, or information needed to tell the story.
You are unwilling to complete approvals quickly enough to meet the Christmas schedule.
You want guaranteed sales or revenue from one video campaign.
You do not want your business associated with an Appalachian audience.
How the Campaign Is Built
The campaign follows the same three-part method I use to build monthly video campaigns for Appalachian businesses.
Phase 1: Reach
Days 1 through 7: Find the Christmas story that gives people a reason to notice your business.
Choose the campaign goal and intended audience.
Select the strongest concept for your business.
Develop an employee appreciation story, community-impact story, holiday message, or direct sales video tied to the Christmas buying season.
Plan the filming location, participants, message, and production schedule.
The direction is clear before the cameras arrive.
Phase 2: Captivate
Days 8 through 14: Turn the message into a professional video people will watch and remember.
Film at your office, in-studio, or during a live event such as your company Christmas party.
Capture the interviews, messages, activity, and supporting footage needed to tell the story.
Edit a finished long-form video that typically runs three to eight minutes.
Create 12 short-form videos from the main production when included in your package.
You receive a polished Christmas story built around your people and your business.
Phase 3: Grow
Days 15 through 21: Prepare the campaign for distribution across the platforms where your audience already spends time.
Build the publishing schedule when included in your package.
Schedule and publish content to Facebook, Instagram, LinkedIn, YouTube, and TikTok when included.
Set up and manage a 30-day Meta advertising campaign when included.
Use included advertising spend to extend the message beyond your existing followers when included.
Your Christmas video becomes part of a planned campaign instead of a file that sits in a folder.
From Onboarding to Campaign in 21 Days
Days 1 through 7: Reach
Campaign goal selected, story concept developed, participants identified, location confirmed, and production scheduled.
Days 8 through 14: Captivate
Filming completed, long-form video edited, and short-form content created when included.
Days 15 through 21: Grow
Final assets delivered, publishing prepared, and Meta campaign built when included.
The 21-day production clock begins after onboarding is complete and the filming date is confirmed.
Pick Your Package
The Christmas Video
Normally $1,497
Pre-Pay $997 | 4 weekly payments of $275, totaling $1,100
What you get:
Christmas video strategy and concept development
Production planning for your selected story and location
Professional filming at your office, in-studio, or a live event
One professionally edited long-form video, typically three to eight minutes
Final video delivered through a private download link
❌ No ROI or community-feedback guarantee included
Best for: A business that wants a professional Christmas video and has an internal plan for publishing and distribution.
The Christmas Content System
Normally $2,997
Pre-Pay $1,997 | 4 weekly payments of $550, totaling $2,200
What you get:
Everything included in The Christmas Video
12 short-form videos created from the main production
One complete month of long-form and short-form video content
A publishing schedule built for the Christmas campaign
Content scheduled and published to Facebook, Instagram, LinkedIn, YouTube, and TikTok
A one-month introduction to the content side of the Reach, Captivate & Grow with Video™ method
✅ Christmas Video and Community Feedback Guarantee
If you do not love your finished Christmas video or receive positive community feedback after the campaign has been published for 14 days, I will produce a New Year’s video for your business at no production cost.
Best for: A business that wants a complete month of Christmas video content created and published across its social platforms.
The Christmas RCG Campaign
Normally $4,497
Pre-Pay $3,997 | 4 weekly payments of $1,100, totaling $4,400
What you get:
Everything included in The Christmas Content System
Meta advertising campaign setup
30 days of Meta campaign management
$1,000 in Meta advertising spend included
One complete month of the Reach, Captivate & Grow with Video™ method
✅ Christmas Video and Community Feedback Guarantee
If you do not love your finished Christmas video or receive positive community feedback after the campaign has been published for 14 days, I will produce a New Year’s video for your business at no production cost.
Best for: A business that wants its Christmas message professionally created, published, and distributed beyond its existing audience.
Why Now?
Christmas creates a short window when employees, customers, and communities are already paying attention to messages about appreciation, giving, and connection.
Production also takes time. The concept must be developed, filming must be scheduled, and the final campaign must be ready while the Christmas message still matters.
I am opening this campaign to five Appalachian businesses so my team can give each production the planning and attention it requires.
When those five spots are claimed, the campaign closes. The offer will also be deleted on November 9, 2026.
This campaign is built to stand on its own. It also gives your business an introduction to the Reach, Captivate & Grow with Video™ method.
After the Christmas campaign, we can review the response and decide whether continuing with monthly video in 2027 makes sense for your business.
Claiming a spot now gives us time to build a Christmas campaign that represents your business well.
Ready to Get Started? Book your discovery call now!
5 spots left. November 9, 2026. Once they are gone, this offer closes.
Step 1: Click the payment link below to lock in your spot.
Step 2: We onboard you and get your production call scheduled within 48 hours.
Step 3: Your commercials get made. Your ads go live. New customers start coming in.
[ TIER 1: The Ignition Kit™ — $997 or $350 a Week ]
[ TIER 2: The Captivate Sprint™ — $2,497 or $750 a Week ]
[ TIER 3: The Grow Quarter™ — $5,500 or $800 a Week ]
Better hurry!
MEET THE FOUNDER and CEO
Hey, I'm Joe!
I'm a content creator and storyteller who has worked in a variety of industries. My unique talent stack includes writing, graphic design, video production, visual effects, computer animation, web development, software development and social media.
Expertise in aligning videos with ad campaigns
Mastery of filming, sound design, editing, and animation
25+ years of crafting engaging and emotional narratives
TESTIMONIALS
What others are saying
How Almost Heaven Roofing Built Trust With Digital Video
Duncan McClung and Todd Brammer describe why Almost Heaven Roofing partnered with Joe Justice Media to build trust and get their name out in the Charleston area. They wanted people to see their roofing solutions and feel comfortable when the crew shows up at the door, especially given the stigma around contractors. Joe Justice outlines his approach: start by learning the goal, then build a plan around a branding video and a month of supporting short-form content. He handles planning, filming, direction, and posting so the client mainly shows up and answers questions. Todd and Duncan explain that video lowers barriers because it puts real faces and process on screen. They share that the consistent posts led to people recognizing them on Facebook, saying they were “everywhere,” and credit the campaign with strong business growth.
How Three Reasons Painting Earned More Calls With Video
Erik Pauley, owner of Three Reasons Painting and Restoration, explains how consistent Facebook video ads led to real-world recognition and more business, including a moment where a stranger in the Cross Lanes Sheetz called him “the painter guy” and mentioned seeing the commercials. He shares what his company does—interior and exterior painting for residential and commercial clients, plus drywall repair, wallpaper removal, and pressure washing—and that the name comes from his three sons. Pauley describes starting in the trade at 13 with his dad, who relied on word of mouth, the newspaper, and the phone book. Joe Justice, Founder and CEO of Joe Justice Media, argues that strong work can still get overlooked if customers can’t see it where they now search and decide. He outlines a process that minimizes client effort: plan topics, film on site without disrupting the crew, edit into long and short clips, post consistently, and run Meta ads with tight geographic targeting. Results get tracked through CRM and show improved Facebook metrics, with outcomes measured in calls, quotes, and booked jobs.
Ellis Insurance Uses Video to Strengthen Client Relationships Amid Business Merger
Danielle Ellis of Ellis Insurance recently undertook a significant business transition, acquiring an insurance company from its retiring owner, Mitch Smith. The merger presented both opportunities and challenges, particularly in retaining the acquired company’s customers. According to Ellis, changes of this magnitude often prompt customers to reassess their options, which can lead to potential client loss. Seeking a solution to maintain customer confidence and engagement, Ellis turned to Joe Justice, a professional video production and marketing consultant.
How Zerbe & Pence Reached More Clients with Joe Justice Media
David Pence of Zerbe & Pence explains how his law firm partnered with Joe Justice Media to reach people needing help with Social Security disability claims. After struggling to stand out in a crowded legal market, David worked with Joe to identify his exact audience and craft a focused message that connects emotionally. Joe’s team handled everything—from strategy and production to ad management and performance tracking—through a structured system called Reach, Captivate, and Grow. The result was increased website traffic, stronger engagement, and new client inquiries, with many people recognizing David from the content. David notes that without Joe’s involvement, the campaign would not have happened, describing the process as efficient and complete. Joe explains that the success comes from treating content as a continuous system, not a one-time project, refining the message each month based on what performs best.
How Video Production Transforms Live Event’s Impact
Over the summer at Sleepy Hollow Golf Club in Hurricane, West Virginia, Grace Peyton and her team from Better Homes and Gardens Real Estate Central organized a golf tournament to benefit the West Virginia State University golf team. The goal was to raise funds for a golf simulator that would allow the team to practice year-round. While the event was well-planned, Peyton faced a key challenge: how to extend the impact of the tournament beyond the attendees to reach a broader audience.